FOX exec bullish on UFC's growth potential: "This is just the beginning"

In recent years, many MMA fans and pundits alike have wondered aloud if the sport has somehow reached a plateau in terms of popularity.

UFC president Dana White has always laughed and that notion, insisting the sport's growth is just beginning. Now, he's got a powerful ally with the same belief: FOX Sports Media Group chairman David Hill.

"You look at where Frank and Lorenzo (Fertitta) and Dana have taken this sport, and it's literally that small of a group," Hill said. "That's the braintrust that have made it work for the past decade. Imagine what's going to happen in the next decade. I really think the growth potential of this is explosive."

Source: http://feedproxy.google.com/~r/mmajunkie/~3/JttgLO9wQJY/fox-exec-bullish-on-ufcs-growth-potential-this-is-just-the-beginning.mma

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